Because that's the nature of the business model she is working within. The clue is literally written in the linkedin title for her - content marketing.

I've idly followed this ICO since inception, ever since I questioned why a known forum scammer was calling Sergei out in this thread demanding the return of several hundred of his illicit BTC he said he had been asked to temporarily loan it (likely to 'pad out' the ICO deposit address to increase the FOMO) and all I've seen come out of this project so far is exchange listing announcements and a wallet for ERC tokens.

It hasn't been a particularly productive few years for the actual labour market blockchain platform it was meant to have produced.