If the project is interesting for the user and has practical application, it will always develop.
I think that leasing program attracts a lot of users to the platform. There are other services on the EDC but they are not so popular like leasing program. But leasing program works only in the case when price of tokens stable or grow. Nobody will lease the tokens if their price will fall.
That is why it is necessary to constantly develop, add new services, improve the existing ones. It is necessary the worldwide expansion of the platform that price for the tokens continue to grow.