Now more than 70% of sales of goods are carried out online, although it seems that more recently, purchases were made off-line, and sellers showed their sincerity and competence directly to customers.
With the advent of e-commerce, this reality has disappeared. The market was filled with counterfeit and counterfeit goods, fake brand sites. Manufacturers began to lose confidence, and buyers became more biased.
How to keep customers and justify consumer confidence in an increasingly skeptical and rapidly changing world?
How to protect your products from fakes?
Using Blockchain technology, BrandProtect has created a platform to protect goods from counterfeiting. The BrandProtect platform is designed and ready for implementation,
it provides the generation and transfer of certificates of originality of goods from the seller to buyer.
If brands want to gain trust, they cannot afford to be passive, they must keep up with the times and actively implement blockchain and IoT technologies in their business processes.