I do not find out there is profit related when it comes to launch token on any site including this. Because as you can see many of them already made their token but none of them are making it to the market. It is either to use it as subtitution for the faucet so they do not need to spend extra cash for this again. But there is only some site that can change their token into something valuable here. So in the end token is not really something useful towards the gambling site