Are you planning to do an IEO or the traditional ICO? I would recommend you to go for IEO's on trusted exchanges, it's very difficult to get investors if you went to the ICO route. Most investors don't see the assurance that they get from ICO compared to IEO.
IEO is a waste of money.
If you pay up to $ 100,000 for IEO, you wont attract the same amount of investment.
IEO on the TOP exchange costs up to $ 5 million