In telegram admin said that the first stage was a test stage and it was no advertisement, on 2nd and 3rd stages it will be more advertising.
The listing of tokens on exchanges will be after the end of the 3rd stage of IEO. The exact date of the token sale will be announced later.
There is a bounty campaign of Auditchain and I saw a lot of signatures of Auditchain on Bitcointalk but it is necessary to have a lot of promotion.