Feedback from participants of the platform will help to see the effectiveness of the creation of all stages of new projects. I think that the team will be able to get valuable information to improve the quality of services.
That is why the project uses the early testing stage. I saw his description on the road map. Its purpose is probably to optimize the work of all stages for new participants.
of course, this is a good strategy for launching the platform, if they take into account the attention of the first companies. Without early partners, it is difficult to assess each stage of the work.