Look at his (fake) trust.  4 users all signed up within 4 minutes of each other all with zero posts as of last night.  He is also likely using a Bitify sellers name that is not him as he did with his other account. Also the last 50 of his glowing Shoppy reviews were all created within 1 hour of each other.

current (premiumgifts):  http://archive.fo/aQsFT
previous (giftcardgod):  http://archive.fo/ogOv7