I think this is more similar to shutterstock, 123rf, etc or a photography / graphic design platform that provides photos and images from uploaders and gets paid when their work is downloaded. The difference is that this ownership is recorded into the blockchain and paid for with crypto, while the others are paid with usd $.
Yeah thats quite a good comparison.
It does allow users to comment on photos, "like" or upvote them and also let users follow you in much the same way as instagram, but without the whole social network side that instrgram does.