If we talk specifically about the Deesseel platform, they do not sell tokens now. Most likely, the sales will be carried out after the finished product is tested and launched!! Thus, you significantly reduce the risks.
I think that this factor will have a positive impact on the popularization of the project, but also, will not prevent the launch of an advertising company.
The main thing is to do everything right, just to not spoil the opinion of people about the project, since now few people trust the market at all, and the reputation is obtained over the years