Are you saying that Microsoft has never increased the price of their software licenses, such as a yearlong Microsoft Office 365 license?
Again, it's a different model so the license or access fees for VERI have already been paid for and can be re-sold and the supply is controlled by Reggie, and the price is controlled by users (decentralized control). MS has an infinite number of licenses, can raise (or lower) their prices whenever they want (centralized control), and as a consumer (AKAIK) will not let you re-sell your license which will expire whether you use it or not. Apples and oranges, but still fruit.