this company that is doing this research is just doing this research to promote itself. and I wonder how long they kept doing that and what impact it will have on the crypto world.
i don't think they can affect this world that much specially since there is a lot of them nowadays and they usually are full of hot air. if they actually offer decent services and lead to capture of some thieves, hackers or something like that then it could be considered useful for example helping exchanges get the money they lost back. and
that could help a lot but usually most of them are incompetent and so far we haven't seen anything useful out of them either.