the project has already gained the fame that is necessary for the development of their business in the digital space. For me, the token is needed for quick profit, and I think that this is consistent with the development of the platform.
I don't see it gaining popularity though it would be a good industry to exploit when it comes to VR and blockchain. There are certain group which are particularly into cryptocurrency and adult in the blackhatworld forum and in the GFY forum which I believe will be a good audience to pitch this project but those people are mostly not in the small exchanges where they do an IEO. Convincing them to register to exchanges which asks for KYC would be hard.
For such participants, the project offered the first stage of sale for Family and Friends. It is likely that some of them were able to join the purchase of tokens.