Yes. It's a scam.

Cloud Mining is usually a scam, and this is a blatantly one.
They have a plan where you pay 1 BTC for a upgrade that makes you earn 0.144/day. That's 14% a day!! And that's impossible. They also give everyone a bonus of 0.003 BTC every day (which probably makes you deposit before withdrawing anything, or require a huge minimum amount - which also makes you deposit/buy a "upgrade")

Pay 1 BTC and start making a huge profit (14%/day or 420% month) after 7 days? Do you really think this would be legit?