I'll also ask for clarification on how this diamond buying is supposed to work in the first place?

So the partner will use the current price of CCOH as a basis for any purchases, correct, with the idea of a discount being a benefit to using crypto over fiat?

Question I have then is, what other exchanges are planned and what do the devs plan to do to create any volume? As obviously any retailer will want to be able to cash out the coin for fiat, yet that's not exactly possibly when the coin has no liquidity.