Ok, did they launch it here on Bitcointalk or do they have an official profile here / Bitcointalk ANN? Looks like it's a legit project but I'm a bit confused why are they using cartoons on their website?

On
ICOBench and
ICOHolder they are using real pictures...
I am new on Bitcointalk, so can't know whether they launched here anything.
Ok

But using drawings instead of photos became very popular - it's trend nowadays )
Using images of drawings / cartoons sounds like an interesting marketing idea but mostly this strategy is used by scammers when they want to hide the real team. Here's a collection of some of them and I think the number of scams was / is quite high:
CARTOONS - Are you going to invest on these ICOs? I won't invest a single Satoshi in such ICOs, only if they show the team via pictures / videos etc. or prove to be trustworthy otherwise.