None of the products offered by Ripple use XRP. Ripple has 200+ partners and they all use Ripple's money transfer system but they don't use XRP. This is why no matter how many partners Ripple has, the price of XRP hardly ever goes up. Banks will not touch an unregulated cryptocurrency. When there is regulation, then you will begin to see a change in prices. Here's a link to a twitter video that explains it differently https://twitter.com/RippleXrpie/status/1163381276184862721