Reading through the pages of the project, I can see that the project has been launched for about a year now. Don't really know if the token sale which was expected to hold in December last year was successful. It would be a very good idea for the team to be more involved in the thread to explain how the project has been faring for a while now. I do hope to learn more about the project.
I can see that token sale is currently going on. In December that might be pre-ICO token sale. But only team can confirm what's current status now.
I guess the tokens sale has been ongoing since last year, because it was published that the first phase of the tokensales commenced in December and there hasn't been much information about the tokensales in terms of the amount raised so far.
According to ICOBench - I don't know if their information is correct - their tokensale started at the beginning of this year (2019/01/01) and will run until the end of 2020 (2020/12/31). So yeah, the sale is still ongoing and will be for quite some time. And about the amount they raised so far: Their website says 180 984 tokens were sold so far.
Ill say thats a good opportunity to put in some money and make good investment. Whats features of IMP makes it a preferred to other advertising platforms like YouTube, Google and Facebook.
By the way, thats a good amount the team has raised so far. Its a good time to raise funds for good blockchain projects. Thats one industry gaining traction.
Any specific reason behind this one year long tokens sale? Usually token sale last for a month max. This is first time I am seeing such long duration.