Generally speaking, serious projects will not make such claims. They will only make the information available once it has been confirmed by both parties that the listing will happen.
Therefore, if you see ads like that it doesn't have to mean it is a scam attempt but it could mean that they are lying for whatever reason.
Mostly those projects are trying to lure investors and they knew the fact that when people see binance they see mooning.
I don't really believe such claims not unless Binance release an official statement about it. Tbh, that strategy is already obsolete.
Hope the other exchange sites do what binance did, at least we know they somehow care. LOL!