They have already lost that chance when the market of ICO was still bubbling and that was when they were meant to sell their technology to the public and not investment alone, if they had sold their technology more to people when there was influx of visitors into the ICO market in 2017, they would have liked their product more than their investment opportunity.

Many people that came into Dogecoin then only came to eat from the coin which they have all gone back and only few people only saw the usefulness of their technology and are using it till date, so before Dogecoin can pick up now, it would really take long time, except maybe the general bull run starts and they all start to increase in value because of their dominance.