Whitepaper is the basis of the project. Even without the qualifications and skills in investing you can determine the quality of the project, its ideas and its implementation by it. Template and general phrases without specifics are a signal of dishonesty of the team and the scam  project. Although sometimes even an ideal whitepaper  doesn't guarantee you from mistakes. A scam's team at any time cans change the idea and direction of the project and, under this pretext, disappears with the money of investors, promising to return with a new development and whitepaper.