If bounty hunters are the cause of this business failure, I think it's wrong. This means the solution of a project so that it can succeed they do not hold a Bounty campaign. I suppose this makes no sense with the gift of this campaign is a way to promote a project. While no bounty hunters do not guarantee that the project can succeed, many projects have failed.
I think the project is very weak and not serious about developing the project, this is what causes the project to fail.