They should first focus on getting rid of the leaders in their government that are slapping away the help that was provided for the fire fighting efforts that was needed in the Amazon.    The Amazon rain forest provides a large percentage of the world's oxygen and this makes this a global treasure that needs to be protected from corrupt governments. 

Educating the local farmers and rewarding them for not burning and cutting down the trees will not be effective, because the funds will eventually dry up and then they will just burn it again.

Implement strict penalties for people who are clearing areas for farming without permits and you will see a more regulated "burning" of the forest.