Burger King give you the chance to pay your food with BTC within their app. What do you think? It's getting more viral with every day. Is mass adoption on its way?
An industry when it can run successfully and has a very large community. It will definitely be indirectly developed to make a profit. Bitcoin has a period of success and until now there are still many people who trade. So that with the growing popularity of Bitcoin now people are expanding it to become a payment medium.
Like a food company "Burger King " It realized that Bitcoin users very much. So the company is working with Bitcoin. This is a form of development and I suppose it will run into mass adoption.