For me, the price of any token depreciated due to supply and demand in the market. If it drops too deep, then the application of it in practice is not effective at that time. So for your project, I think its application from the moment it hits the exchange.
For example: The holders of your tokens can be redeemed for customer care from your company. Then they will find it useful. And the value when going to the exchange will be maintained. However, I fully believe in your development strategy as well as your team. I will wholeheartedly support this project
I think that these tokens are simply better considered as shares of the company. And you need to move away from the usual laws of the crypto market.
That's right, you buy these tokens as securities and in the future there is a chance to sell them