The CEO with ambitions comes to the forefront and the most valuable thing for those who are developing the project is to gain trust and recognition among the community, without a reputation there will be no interest.
Yes, in current market condition, beside project development, marketing play a very important role for the success of a project. CEO as well as the team need to attend more conferences, to gain the attraction and recognition. It will ensure the success of the project.
Romad visited many conferences and actively promoted antivirus during ICO. They continue to visit conferences after ICO but they visit less conferencies that during ICO.