They are not too late, and they still have a chance to buy as many coins as they want. The market still survives to come out from the bear market and that effect with the coins. But this year give a hope to all coins that all of the coins can rise again. It proves that in this year, all coin moves from the low price into the higher price and for bitcoin itself, the price still is the higher price than the last year. But some altcoin is dying because they are waiting for a long time and they are hard to rise again.