He's a cryptocurrency supporter and a public figure.
But his shilling for money is disgusting, really. It was fun at some point, but not anymore, not really.
I don't know what he has said or done, but I think that both parts of the "deal" are exaggerating, probably knowing that this means more awareness, after all.
And the coinpedia "news" is so newbish I don't know if it wasn't actually written by the team of that Zombie ICO/IEO/whathever.