For me, Utrum is a kind of a medium blog or steemit blog which can make you earn money by post and get a vote, as simple as that. If you are a writer then you can find the opportunity to take a new freelance job for you.
Well, if the payment could be reasonable then I think it has a big chance that people would be getting interested. There's a lot of such familiar platform and they need to be more competitive so that they can get the attention of what you called the writer.