This is a forbes contributor article. i.e. the writer pays forbes to get audience for his voice and the matter expressed in such article are entirely personal of the contributor. Such contributors takes money from businesses to talk about them. Thus, it's a paid promotion.
Now the question comes why is Ripple paying for it's promotion at this moment? There are many red flags going on about Ripple team, https://cointelegraph.com/news/ripple-transfers-500-million-xrp-from-its-escrow-wallet
And this could be the last attempts to move the price so that they'd be able to dump in a good price.