The people who hand over their personal information to ShapeShift then have a fully verified account, which means that they can use that platform without any hassle moving onwards. This is exactly what ShapeShift is after. Admittedly, ShapeShift is quite a useful service so people will love using it to convert crypto back and forth.
It greatly helps the people who are dump enough to find an exchange to convert their coins other than this there is no reason to use their service unless we need something in very emergency because the conversion in shapeshift doesn't take longer like in exchange.
true and don't forget to mention the high fees compared to normal exchanges... when shapeshift offered anonym exchange fees were "ok" for exchange fastly a small amount.
this promo only exist to catch new users and maybe they wanna do something with your personal datas after kyc... i don't know. but giving them you personal details for 10$ isnt a smart move. just my opinion