I now want to install an app launch in my start menu. I did this by
cd ~/Electrum-3.3.5
sudo desktop-file-install electrum.desktop
This installed the app launcher in my menu://applications/Internet directory (although it was a hidden app so I had to unhide it).
For this app launcher the target file is "/home/richard/.local/share/applications/electrum.desktop" and the command is "electrum %u"
The only problem is that when I try to launch Electrum in my start menu nothing happens. Where have I gone wrong?