true, that sounds pretty good on paper. but i'm sure the ultimate goal was to convert airdrop recipients into exchange customers, hence the KYC process. i wonder what their conversion rate is since people coming for freebies usually don't intend to become paying customers. they spent a boatload of cash verifying millions of people; that much i know.
true but they also not have built a gigantic database of a large number of bitcoin users. and this is a very valuable asset for the company. who knows what they are doing behind the scene and privately. possibly working with governments or different companies like the chain analysis ones. so it could be a good revenue for them to just let them "look up" things in their database.