So.. if I found the right website, Akon is creating his own coin, Akoin. From their website[1]: "AKOIN IS THE EXCLUSIVE CURRENCY OF THE AKOIN ECOSYSTEM". Great, another unnecessary coin. I'm not saying that Akon is a bad person, but if he really wanted to help, pretty much every use-case indicated on their website can already be done using BTC and ETH. I'm guessing that some people just proposed this idea to Akon and asked for permission to use his name. Pretty much the same with Manny Pacquiao's PAC token.
[1]
https://www.akoin.io/but lets think of the advantages it will give to the crypto community, things like this can help a lot to make other and or more people aware about bitcoin and others because they are famous any many people idolize them so for me it still good for the whole cryptocurrency.