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Of it's popular. The biggest fish in IEO is project itself and exchange. But Those people who just enter the crypto world how much they benefit from it i have no idea. Many people says that IEO literally make those exchange stronger day by day which is not a good thing. In some point i support IEO, like it's one of the best way to fight against scammers.
You don't have to worry that coin you invested on is going to be a listed or not and so on. I think we should give IEO more time to prove it's quality. IEO will be success when project, exchange and regular customer will make benefit equally.