It is a very funny promotion.
KeepKey ( price is $79.00 )
source:
https://keepkey.myshopify.com/products/keepkey-the-simple-bitcoin-hardware-walletTrezor ( price is $65 )
source:
https://trezor.ioPeople will need to have funds to trade
People will have to go through KYC which means handing over passport, income statements and proof of residence (In my country passport price is $60)
just to earn $10? I don't know if their marketing department believes this to be a good thing, but in my opinion I don't see it as a good thing.