First you have to consider the market they are competing with, the population of the said users, nothing bad in competing actually, but in this field, I think it would have been better if there were some sort of partnership between them, I mean , they would have come together to make that established project better, creating a new project will only cause divided attention and it is why most altcoins are becoming very irrelevant because competition is too much for the small market that we still have.

In your lifetime, how many projects do you think you can participate in, and what product do you think they will have that would ever make you to touch each and every one of them? So it is better we encourage more of partnership than new establishment.