But what about young projects on the market? After all, they also have the right to life? competition will always be high
They do but life isn't fair. If there's a big bank where everybody keeps money and you want to open your own what will you do to make people come to you? What will make them take out all their money and go from a reputable bank to a new one that nobody uses?
Why would I pay a fee to withdraw from Coinbase or Binance and move to this new exchange with lower volume?