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Only really strong projects with a good team of specialists can survive in this market.
But what determines the strength of a project?
I follow a few active projects. They are constantly releasing additions and updates, but the prices of their assets are only falling. And trading volumes are declining. This does not seem fair against the background of the same price dynamics of other projects.
Investor interest. I think this is the most important factor today so that the coin grows in value. And each project chooses how to do this himself.