But what about young projects on the market? After all, they also have the right to life? competition will always be high
They should give us the reason why will we use them. In today's status, trust is hard to earn and as much as possible people likes to stick with only reputable companies.
Yes, how those new companies will be trusted if they can't gather users so that somehow they will earn positive reviews? Then make something special to the point that it was unique. And from that, make hard and serious promotions so that people will
a) think that they are here to compete with other strong projects
b) to think that they are putting lots of money for this
c) they are serious.
About Whitebit, no way people will just use them and
"trust" them if the mode of advertisement is thru shilling the site via posting at several forums.