People are still doubtful about this coin. They doubt the potential of Ripple in the future. So investors and traders don't dare to buy XRP at high prices. Their doubt is reasonable, we know that Ripple has a partnership with various banks in many countries, because Ripple is indeed intended as a coin that can be used for global payments. But despite the many collaborations with the Bank in the world, this has still not been able to lift the price of Ripple.
Banks using Ripple technology often do not care much about the value of the coin because that can not help the bank to grow. I think technology is the main reason why Ripple became very popular in 2017 but this year the demand for investing in coins is very low so certainly will not be able to create real value for this coin. I still frequently remind my friends not to invest in this coin because the large supply is the reason why I feel a bit nervous.
It's difficult for investors to just follow the flow and invest blindly with project that haven't got any concrete directions, it's been awhile since the big jumped happened last 2017 and afterwards there's no further action that we see and everything is basing from the news about pumped or dumped, low price mostly cause by lost of interest and panic sellers that already done from this project.