I agree that 90$ is not a lot of money. But profits may have to wait several years. And the profit will be proportional to the number of tokens you have and probably it will not be such a big profit if you bought only on $90. In General, different people will evaluate the project and the possibility of buying tokens in different ways.
Cryptocurrency market is very volatility now and it is too much dependent from the market conditions.
I meant tokens of this particular project. They do not plan to use this token for speculative trading. It is rather the shares of the company on which the profit will be distributed.. of course if all goes well