If this is really so, this will be the first step to ecosystem development about which they also say to the community. What I mean is that they have single-time registration process. The customers could sign up on one of their products, buy the tokens and they would automatically sent to their addresses into PointPay wallet. No need to use MetaMask, MEW, etc. No need to use other services when you can easily swap from one page to another one and all the products will be just in one account - like Amazon has, for instance. It's just convenient.

And I would recommend them not to conduct an IEO, I would leave the opportunity to buy the tokens in the separate ICO page. It would be a real ecosystem them with a new approach.

I don't say it will bring more results but no one tried it yet. Just an idea.