POCM is a platform that allows projects to generate tokens before and after launch. Projects are able to use the platform to create a staked coin output (SCO) and those holding NULS can stake to the new project and receive generated tokens.
The project would then receive NULS staking revenue that would otherwise default to holders thus allowing the projects to utilize NULS to further fund their project.
https://medium.com/@nuls/understands-nuls-2-0-in-one-picture-a1ad816c3353