Even though I would like to say no, it has some impact. Name and logo play essential role as a brand, and let´s be honest, we like nice things. I can not deny that a project with unique/appropiate/eloquent name make me to look at it deeper, so they have bigger chance to gain my attention. Such a small thing can be a starting point of the butterfly effect which can bring you to a total failure or a long-term success  Not the most important one, but no one is capable of studying every single project and we filter them by some attributes which are often not logical, but it is what it is  .