So, is this like an metal plated paper wallet? Honestly, it isn't very clear on your website. I suggest that you put a clear step-by-step on how your product works in the first page.

Something like:

1. You buy the wallet.
2. You do X.
3. Your coins are stored in Y.
4. Then you can spend by doing Z.

Everything isn't very user friendly at the moment (IMO).