Can you make the MMORPG super hardcore like Mortal online? Full player loot please. Also no elves and fairies please.
Perhaps the game should have zones where different levels of danger exist...
Damage through theft / accident etc should perhaps be possible anywhere.
There is also the possibility of natural disaster...
But full on combat / war etc should be restricted to specific game zones and people can then choose which part of the game they want to play.