Just wanted to get your thoughts on this matter. Can the name of a project provide significant benefit or detriment to a project if it is appropriate/unappropriate or unattractive/attractive -sounding?
I am not sure how much of an impact it has.
It has a huge impact, in fact, companies are spending time and money to get the best name for their project, we all want a name that is associated success, longevity and sometimes projects, explain why they come with that name, some famous and popular products has a great history on how they come up with their name.