If someone buys BCH thinking it is "Bitcoin, a peer to peer electronic cash system" they are being scammed.

This is what you do.

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Kudos for expressing yourself here, and I can only encourage you to do it further !
We understand you don't like how people must bid with fees in order to get their tx included, but consciously advertising BCH for BTC is not an answer.
It only misleads newcomers and makes the whole "crypto thing" even more difficult to apprehend.