I do not feel comfortable using Chrome anymore too. I feel Google is sneaking all the time, stealing my data. I think this is a good start.
Not so long ago, people couldn't believe
Facebook was listening to them. Now, almost everybody I talk to about it just instantly confirms Google is listening to everything they say. On my phone, typing 2 characters into Youtube is often enough to find what I was just talking about! It's strangely convenient but at the same time very frightening.